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Getting the right treatment – in the right place
With people across North Merseyside presenting at accident and emergency (A&E) departments when they could get treatment elsewhere, the local NHS is using marketing to help tackle the issue.
Despite continued investment in community-based alternatives, such as walk-in centres and out-of-hours GP provision, demand for hospital services has continued to grow – as has the cost of providing them. Each year an average of £280 is spent per head of population across North Merseyside on acute hospital urgent and emergency care.
Read the full article about urgent care marketing work...
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